After the initial flush of infatuation wore off, I could see that my site was overstuffed and too wordy. The golden seconds in which you either catch your viewer's attention or cause them to bounce had been squandered on self-indulgent excess. I needed to cut the fat.
Replacing the fussy serif font with Verdana, trimming the text, coordinating font colors and bringing the right column flush with the top of the middle column streamlined the look. Cutting the word count allowed me to make the main body a larger font size making it easier to read.
To see the transformation page for page check out this slideshow:Revision
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